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Get to know Seventh Point Higher Education

Kevin Hughes has more than 16 years of experience in logistics, marketing strategy and communications, and production management. He works regularly with Towne Bank, HREDA, and the Virginia Dental Association – brands that focus on community involvement, with employees that do work they are passionate about. Kevin’s knowledge and experience includes all the phases of budgeting, planning and executing integrated marketing campaigns, from print production to broadcast media.

Kevin Hughes

Vice President of Operations

Emary Vasquez is a true Data Scientist – Trade Academy Certified; Google AdWords Certified; Google Analytics Certified; plus years of experience with major companies like Dominion Enterprises and ECPI as an SEO and SEM specialist. At Seventh Point she spearheads all analytics and reporting. She essentially takes reams of data from hundreds of providers and can process, analyze, and data-visualize to tell a custom story . . . not just turn out a report, but rather . . . tell a story with data. This empowers our strategy teams helping our clients, and our media team to optimize campaigns. She will eventually forge the complete control of data, analysis and visualization for Seventh Point to launch a new division --- the Vanguards of Honest Reporting and Data – we call it Integritas.

Emary Vasquez

Director of Analytics & Interactive Managing Director of Integritas

A hands-on attitude and a brilliant mind for media analysis makes Lesli Lemons an invaluable asset to Seventh Point’s media campaign integration. With more than 15 years’ experience in media research, planning, negotiating, buying, analysis and management, Lesli has long-lasting, deep relationships in markets all across the country.

Lesli Lemons

Senior Media Planner and Buyer

Shellee Casiello’s experience as both a communications and advertising director in higher education for almost 10 years, brings a unique perspective to higher education marketing and branding. Shellee is experienced in direct response marketing, community outreach and strategic planning for higher education institutions. Shellee believes in a multi-channel approach to student recruitment and retention.

Shellee Casiello

PR Specialist

Hélène is Seventh Point’s programmatic buying mastermind, managing and monitoring our clients’ campaigns on the demand side and working closely with our data management platforms. With her past experience in lead generation, Helene is a Trader Certified Media Trader and Google AdWords Certified, she is relentlessly focused on getting the most from our real-time bidding and delivering the best possible media strategies for our clients.

Helene Fernandez

Programmatic Media Planner

Quiet personality, loud work ethic. With nearly 30 years of public relations experience, Mindy has developed a mind for strategy. Media relations and stakeholder engagement occupy much of her focus for clients. She has helped several public and private universities with news media relations, digital and print content, and effective communications with prospects, students, faculty and staff, alumni, donors and partners. She keeps the ball rolling, with an eye for detail and the pursuit of perfection. From strategy to presentation to execution, she makes magic happen.

Mindy Hughes, APR

Public Relations Specialist

Courtney’s OCD eye for details makes her perfect for Programmatic Trading. With a background in Psychology and Criminal Justice and a passion for Forensic Psychology, she is drawn to the specifics, the fine points, and particulars. Moreover, she is a student of the human condition and the real, human consumer journey. Additionally, strong in statistical analysis, Courtney is a Certified Media Trader and Google AdWords Certified, she can hammer ROI for your campaigns. She proved herself quickly at Seventh Point as the fastest student of the Trade Academy. She is both a Certified Media Trader and Google AdWords Certified. Courtney also specializes in the nuances of higher ed media campaigns to drive enrollment for our clients.

Courtney Coonts

Programmatic Media Trader

Nobody needs more content, they need stories. Julia is a story teller. For the last year she has enjoyed working with Seventh Point's incredible minds to create and edit content for their blogs, newsletters, and case studies backed by the data provided by Seventh Point's robust metrics.  She has spent the last 4 years has been helping experts in governance, wireless technology, education, and marketing to share their story in plain, concise language.  Creating stories that are compelling, yet simple.

Julia Baldini

Third-Party Content Creator and Editor-in-Chief

The glue to our higher ed team, Nicole Thomas keeps the ball rolling on any given project. Nicole understands how to edit, deliver, and optimize any and all PR and marketing materials. With an eye for detail and the ability to juggle many tasks at once, Nicole provides support to the entire Seventh Point creative team.

Nicole Thomas

Higher Ed Coordinator