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Connection Point Blog

 

Post-Grad Programs See CTR 50% Higher Than Industry Average

Louisiana College Post-Graduate Programs Take Off Through Awareness and Lead Campaign Continuing education programs needed higher enrollment numbers, but growth had stalled due to lack of digital presence and funnel for leads Integrated digital campaign blows goals out of the water with Click-Through-Rates 50% higher than industry average and 126 direct leads Project: Project: Branding, […]

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Hypertargeted Campaign Delivers 300% Performance on Goal for Regional University

Marshall University Stays Ahead of the Pack Through Hyper-Targeted Campaign University needs to find a way to cut through the noise to keep brand ahead of competition Hyper-targeted campaign keeps awareness high and delivers 300% performance on application goal Project: Awareness Campaign, Application Campaign Industry: Higher Education Issue: Public university needs awareness and commitment Marshall […]

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University Rebrands, Wins Funding, and Increases Enrollment to Record Levels

Troy State University needed to consolidate its image and innovate its degree programs to stay competitive and win funding from community influencers Internal and external campaigns created a positive brand image, driving enrollment to over 20,000 total students and winning over $60 million in funding Project: Brand Strategy, Awareness Campaigns, Lead Capture Industry: Higher Education […]

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2018 Conferences You Really Want to Attend

  It’s that time again! Conference season. I’ve updated my list and I’m excited to announce I’m speaking at two this year so far. You can find me at NACCAP and GMAC (more details listed below).   NACCAP June 5-8, 2018 What it is: North American Coalition for Christian Admissions Professionals Type of Conference: Development for […]

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More Campus Tours and Info Requests. More Student Apps.

We’ve all been there. You’ve created a landing page and you see people going there, but nothing’s coming in… What do you do? We looked all over the internet and compiled tactics from HubSpot, UnBounce, MarketingLand, and Forbes to bring you the best “How-To” to get better conversions from your landing pages.

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[Whitepaper] Non-Traditional? You mean NEW Traditional

Non-Traditional? You mean NEW Traditional I want to talk to you for a minute about your students… You’ve seen that the traditional students have had more and more competition from the all kinds of different schools. All of your competitors and thensome. And what about the non-traditional student? Did you know that this audience makes […]

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When to Reach Out to Students and How

The easy answer here is, you should always be reaching out to students. However, depending on the time of year, there are some efforts you should be focusing more on that others. SUMMER The summer season is for the transition from Junior to Senior, and for college tours, jobs, internships, application essays, financial aid, and […]

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10 Books to Sharpen Your Professional Saw

One of the best things you can do for yourself and your career is to maintain a love of learning through consistently reading. Here are some books I’m reading, and have read, that really pushed my thinking and helped to make me better at my job. Do Over Jon Acuff When you don’t like your […]

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Increase Audience Engagement Through Customized Content

Guest Blog by: Kristen Oliver Increase engagement through customized content for your target market Colleges can increase engagement exponentially by creating customized content for their target market. The goal is to spend more time on messaging for different segments of your target audience, and less time on people who don’t fit the audience profile. Finding […]

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“Come on in! The water’s fine.” How to do Social Outreach from a Student’s Perspective

My name is Christian Jessup and I am a college student. As a college senior, I’ve seen quite a variety of digital marketing, particularly in my search for the right school. I have noticed the trend of using social media advertising as a means for recruiting purposes, and  can vouch for the power that social […]

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