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Connection Point Blog

 

One Student’s College Decision Journey | “A Day of Missed Opportunities”

As a former Director of Admissions, I believe most prospective students are interested in building a relationship with a school before arriving as a freshman.  In an effort to help our college and university colleagues gain some inside info into how a prospect makes her college decision, Seventh Point Higher Education invited a current high school senior to hear […]

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Guest Blog: Speak the Language Your Audience is Speaking

  Will Brantley – Director of Recruiting, Graduate College Oklahoma Baptist University What are we doing in admissions? Have you ever tried to blindfold yourself and shoot an arrow at a moving target?  Me neither, but that’s kind of what it feels like to work in admissions in today’s world.  Technology, the students we work […]

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Rhythm of Advertising Guest Blog for EMC Outdoor

Recently I was asked by one of our strategic partners, EMC Outdoor, to be a guest blogger on the subject of integrated marketing.  EMC Outdoor are the outdoor advertising experts when it comes to out-of-home media strategy.  They’ve been placing outdoor advertising media across the country for 25 years for everything from traditional billboards to […]

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Testimonials: Power of the People

Whew!! It’s been a busy few weeks!! I finally have a chance to share my new blog post that’s focused on how to ask for, collect and successfully use Testimonials. It may seem silly, but what better way to market who you are and what you do than with people who love both of those […]

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Post-Grad Programs See CTR 50% Higher Than Industry Average

Louisiana College Post-Graduate Programs Take Off Through Awareness and Lead Campaign Continuing education programs needed higher enrollment numbers, but growth had stalled due to lack of digital presence and funnel for leads Integrated digital campaign blows goals out of the water with Click-Through-Rates 50% higher than industry average and 126 direct leads Project: Project: Branding, […]

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Hypertargeted Campaign Delivers 300% Performance on Goal for Regional University

Marshall University Stays Ahead of the Pack Through Hyper-Targeted Campaign University needs to find a way to cut through the noise to keep brand ahead of competition Hyper-targeted campaign keeps awareness high and delivers 300% performance on application goal Project: Awareness Campaign, Application Campaign Industry: Higher Education Issue: Public university needs awareness and commitment Marshall […]

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University Rebrands, Wins Funding, and Increases Enrollment to Record Levels

Troy State University needed to consolidate its image and innovate its degree programs to stay competitive and win funding from community influencers Internal and external campaigns created a positive brand image, driving enrollment to over 20,000 total students and winning over $60 million in funding Project: Brand Strategy, Awareness Campaigns, Lead Capture Industry: Higher Education […]

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2018 Conferences You Really Want to Attend

  It’s that time again! Conference season. I’ve updated my list and I’m excited to announce I’m speaking at two this year so far. You can find me at NACCAP and GMAC (more details listed below).   NACCAP June 5-8, 2018 What it is: North American Coalition for Christian Admissions Professionals Type of Conference: Development for […]

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More Campus Tours and Info Requests. More Student Apps.

We’ve all been there. You’ve created a landing page and you see people going there, but nothing’s coming in… What do you do? We looked all over the internet and compiled tactics from HubSpot, UnBounce, MarketingLand, and Forbes to bring you the best “How-To” to get better conversions from your landing pages.

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[Whitepaper] Non-Traditional? You mean NEW Traditional

Non-Traditional? You mean NEW Traditional I want to talk to you for a minute about your students… You’ve seen that the traditional students have had more and more competition from the all kinds of different schools. All of your competitors and thensome. And what about the non-traditional student? Did you know that this audience makes […]

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