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10 Books to Sharpen Your Professional Saw

One of the best things you can do for yourself and your career is to maintain a love of learning through consistently reading. Here are some books I’m reading, and have read, that really pushed my thinking and helped to make me better at my job.


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Do Over

Jon Acuff

When you don’t like your job, Sunday isn’t really a weekend day. It’s just pre-Monday. But what if you could call a Do Over and actually look forward to Monday?

Starting on the first day you got paid to scoop ice cream or restock shelves, you’ve had the chance to develop the four elements all great careers have in common: relationships, skills, character, and hustle. You already have each of those, to one degree or another.

Now it’s time to amplify them and apply them in a new way, so you can call a Do Over on your career, at any age.


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Never Eat Alone

Keith Ferrazzi

Do you want to get ahead in life? Climb the ladder to personal success?

The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.
In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.


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Social Media Overload

Corey Perlman

You Don’t Have to Be on Twitter! Or any other social media site that’s not generating results for your business.

This book will serve as a roadmap for you and your team on how to increase leads, strengthen credibility, build long-term relationships, and win referral business on the web.


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Linchpin

Seth Godin

This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. 

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organization.


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Getting Things Done

David Allen

Since it was first published almost fifteen years ago, David Allen’s Getting Things Done has become one of the most influential business books of its era, and the ultimate book on personal organization. “GTD” is now shorthand for an entire way of approaching professional and personal tasks, and has spawned an entire culture of websites, organizational tools, seminars, and offshoots.

Allen has rewritten the book from start to finish, tweaking his classic text with important perspectives on the new workplace, and adding material that will make the book fresh and relevant for years to come. This new edition of Getting Things Done will be welcomed not only by its hundreds of thousands of existing fans but also by a whole new generation eager to adopt its proven principles.


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Word of Mouth Marketing

Andy Sernovitz

With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started.


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Instagram Power

Jason Miles

Can you do “real” marketing on Instagram?

That was the question bestselling author Jason Miles wanted to answer. So he used his e-commerce company as a laboratory and he began to study what other successful marketers were doing.

In Instagram Power Miles provides everything you need to start marketing on the world’s most popular photo-sharing App. You’ll get it all in a quick and easy to read format. Miles will take you from setting up an account, to implementing the ten proven monetization strategies, to integrating Instagram with your complete marketing strategy.

Whether you’re a kitchen table entrepreneur, or a corporate marketer, this book will become one of your most trusted resources..


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Overthrowing Dead Culture

Brian Niles

Overthrowing Dead Culture is about the growing disconnect between how students search for and select the right college and how colleges communicate with them. Over the past 11 years, the TargetX team has challenged the status quo of college admissions and recruiting through regular speaking engagements, blogging, tweeting, podcasting, webcasting – in an endless pursuit to reduce this disconnect and help our clients succeed and prosper in the new world of college admissions. Overthrowing Dead Culture is a culmination of that effort to date.


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Content Rules

Ann Handley

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a “voice,” including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.


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The Small Business Owner’s Handbook to Search Engine Optimization

Stephen Woessner

The Small Business Owner’s Handbook to Search Engine Optimization is ideal for small business owners who want to learn an efficient and effective process for dramatically improving their Web site’s search engine rankings and doubling their site’s monthly unique visitors. Guaranteed!

Stephen Woessner, of the University of Wisconsin-La Crosse Small Business Development Center, is a search engine optimization (SEO) expert. But more importantly, Woessner has owned four businesses and understands the significant time and cash constraints faced by business owners every day. Because of this, Woessner placed increasing efficiency and effectiveness at the core of the 15-steps allowing a business owner to maximize results in as little time as possible.

 



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