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Connection Point Blog

 

Rhythm of Advertising Guest Blog for EMC Outdoor

Recently I was asked by one of our strategic partners, EMC Outdoor, to be a guest blogger on the subject of integrated marketing.  EMC Outdoor are the outdoor advertising experts when it comes to out-of-home media strategy.  They’ve been placing outdoor advertising media across the country for 25 years for everything from traditional billboards to […]

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Testimonials: Power of the People

Whew!! It’s been a busy few weeks!! I finally have a chance to share my new blog post that’s focused on how to ask for, collect and successfully use Testimonials. It may seem silly, but what better way to market who you are and what you do than with people who love both of those […]

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2018 Conferences You Really Want to Attend

  It’s that time again! Conference season. I’ve updated my list and I’m excited to announce I’m speaking at two this year so far. You can find me at NACCAP and GMAC (more details listed below).   NACCAP June 5-8, 2018 What it is: North American Coalition for Christian Admissions Professionals Type of Conference: Development for […]

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More Campus Tours and Info Requests. More Student Apps.

We’ve all been there. You’ve created a landing page and you see people going there, but nothing’s coming in… What do you do? We looked all over the internet and compiled tactics from HubSpot, UnBounce, MarketingLand, and Forbes to bring you the best “How-To” to get better conversions from your landing pages.

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When to Reach Out to Students and How

The easy answer here is, you should always be reaching out to students. However, depending on the time of year, there are some efforts you should be focusing more on that others. SUMMER The summer season is for the transition from Junior to Senior, and for college tours, jobs, internships, application essays, financial aid, and […]

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10 Books to Sharpen Your Professional Saw

One of the best things you can do for yourself and your career is to maintain a love of learning through consistently reading. Here are some books I’m reading, and have read, that really pushed my thinking and helped to make me better at my job. Do Over Jon Acuff When you don’t like your […]

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Increase Audience Engagement Through Customized Content

Guest Blog by: Kristen Oliver Increase engagement through customized content for your target market Colleges can increase engagement exponentially by creating customized content for their target market. The goal is to spend more time on messaging for different segments of your target audience, and less time on people who don’t fit the audience profile. Finding […]

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“Come on in! The water’s fine.” How to do Social Outreach from a Student’s Perspective

My name is Christian Jessup and I am a college student. As a college senior, I’ve seen quite a variety of digital marketing, particularly in my search for the right school. I have noticed the trend of using social media advertising as a means for recruiting purposes, and  can vouch for the power that social […]

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2017 Conferences for Admissions and Marketing

We’ve made it through the holidays and spring semester! As we look towards graduation season, we also start to plan which conferences we’re going to attend this year. Higher Education conferences are a great way to keep your fingers on the pulse of the industry, hear about innovative tactics, and make connections that have a […]

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Recruiting The Non-Traditional Student in a Traditional Admissions World

Shellee Casiello, Public Affairs Specialist Seventh Point Don’t underestimate peer influence. It plays a big part. It was October 2010, I was on a vacation with my family celebrating my 40th birthday.  We were sitting at an outdoor café with a professor from Old Dominion University (ODU) that was our tour guide. My husband was […]

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