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Connection Point Blog


2017 Conferences for Admissions and Marketing

We’ve made it through the holidays and spring semester! As we look towards graduation season, we also start to plan which conferences we’re going to attend this year. Higher Education conferences are a great way to keep your fingers on the pulse of the industry, hear about innovative tactics, and make connections that have a […]

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Recruiting The Non-Traditional Student in a Traditional Admissions World

Shellee Casiello, Public Affairs Specialist Seventh Point Don’t underestimate peer influence. It plays a big part. It was October 2010, I was on a vacation with my family celebrating my 40th birthday.  We were sitting at an outdoor café with a professor from Old Dominion University (ODU) that was our tour guide. My husband was […]

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Trumped Up Higher Education

The Trump Card for Higher Education We were all concerned about the election, and now we’re concerned about the implications of Donald Trump as president. Let’s see if we can objectively take a look at his platform and the potential ramifications his administrations’ views will have on higher education. Issue 1: Costs Trump would fight […]

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How To Reach Your Students During The Holidays And Make Sure They Come Back

Students can’t wait to get home to mom’s cooking, and sometimes once they’re home it’s hard to leave. So how can you get their attention to bring them back; making sure they’re re-enrolling and hitting the deadlines for spring classes? 1. Use what they’re using. Is your school/admissions dept. on Snapchat? Instagram? Are your reminders […]

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Want better student enrollment? Focus on Mobile

Want better student enrollment? Focus on Mobile The main objective for Higher Education revolves around what makes the biggest impact on their ROI – student enrollment. Seventh Point provides programmatic services to a wide variety of clients, a handful of which include Universities and Community Colleges. So we understand this first-hand. With a plethora of […]

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How One School Used Snapchat to Bring #DeadWeek to Life

Higher Education Case Study: University of the Cumberlands and Snapchat Have you been wondering what Snapchat can do for your college?  How you can carry out a campaign that will really connect students with administration and create a truly positive experience?  I can tell you this – The University of the Cumberlands’ Snapchat campaign accomplished […]

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Financial Transparency Pays Off for Findlay

Higher education is an investment, it’s worth it, and here’s why. That’s the story we’re trying to get across. Here’s why it is important at the University of Findlay. ~ Rebecca Butler, VP of Enrollment Management Located in Hancock County, Ohio, is the city of Findlay – better known to you and me as Flag […]

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Why Norfolk Adults Go Back For Their Degree

Do you know what prompts Norfolk adults who haven’t finished college to go back and get that degree? When planning outreach and messaging to adults considering additional education, what are the motivations behind their behavior and decisions? A recent analysis by local insights experts Scarborough on the attitudes of adults in Norfolk who completed some […]

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