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Connection Point Blog


Post-Grad Programs See CTR 50% Higher Than Industry Average

Louisiana College Post-Graduate Programs Take Off Through Awareness and Lead Campaign Continuing education programs needed higher enrollment numbers, but growth had stalled due to lack of digital presence and funnel for leads Integrated digital campaign blows goals out of the water with Click-Through-Rates 50% higher than industry average and 126 direct leads Project: Project: Branding, […]

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Hypertargeted Campaign Delivers 300% Performance on Goal for Regional University

Marshall University Stays Ahead of the Pack Through Hyper-Targeted Campaign University needs to find a way to cut through the noise to keep brand ahead of competition Hyper-targeted campaign keeps awareness high and delivers 300% performance on application goal Project: Awareness Campaign, Application Campaign Industry: Higher Education Issue: Public university needs awareness and commitment Marshall […]

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University Rebrands, Wins Funding, and Increases Enrollment to Record Levels

Troy State University needed to consolidate its image and innovate its degree programs to stay competitive and win funding from community influencers Internal and external campaigns created a positive brand image, driving enrollment to over 20,000 total students and winning over $60 million in funding Project: Brand Strategy, Awareness Campaigns, Lead Capture Industry: Higher Education […]

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