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ODU Is Keeping It Fresh – and You Can Too!

How do you meet the need in the marketplace for better-prepared and trained problem solvers in an ever-evolving industry landscape where in many ways a generalist approach might not work? Old Dominion University’s Strome College of Business has an answer to that question. A FUSION OF IDEAS What if I asked you what the foundational […]

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Diversity Shines at One Vet School and It’s a Game Changer

Nearly 60% of the nation’s African-American veterinarians have graduated from Tuskegee University. It’s their mission at the core. See what Tuskegee is…… Are you an animal lover? I am and have been since I was a kid. The first animals I can really remember in my life were two stray black and white cats, Tippy and […]

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Financial Transparency Pays Off for Findlay

Higher education is an investment, it’s worth it, and here’s why. That’s the story we’re trying to get across. Here’s why it is important at the University of Findlay. ~ Rebecca Butler, VP of Enrollment Management Located in Hancock County, Ohio, is the city of Findlay – better known to you and me as Flag […]

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Staying Ahead of the Curve: Managing the USC Trojans Digital Brand

An Interview with Juntae DeLane – USC Trojans Digital Brand Manager, Enrollment Services The University of Southern California in Los Angeles, or USC to its faithful, is a monumental brand name in higher education.  Boasting over 43,000 enrolled students, with nearly 10,000 of those being international students, USC received nearly 52,000 freshman applications for the […]

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Jeremy Fern Speaks at NABEP 2015 Annual Conference

I was pleased to present at the NABEP (National Association of Baptist Enrollment Professionals) 2015 Annual Conference in Abilene, TX, July 20-22, hosted by Hardin-Simmons University.  Seventh Point was an official sponsor of this great event, and had the pleasure of speaking to conference goers at one of the breakout sessions.  My session was titled […]

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The Programmatic Hunter

Programmatic buying and deer hunting have something in common. If you know your target and its behavior, you can place hunters in exactly the right places to bring in the harvest.  Try doing this one stand at a time and you’ll need some major “luck” on your side.   Hunting for Prospects I bet you didn’t […]

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Excavation: Uncovering Enrollment Insight in Higher Education Research

How do you craft an integrated media strategy for brand awareness and enrollment growth?  Let me share with you three enrollment insights I’ve uncovered using our higher education research model that can help spark your enrollment savvy. Higher Education Research Brings Enrollment Insight That’s a pretty fancy and loaded question isn’t it?  The answer to […]

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The Secret’s in the Social Media Sauce

What’s the largest public stage in history? It’s social media. Let’s look at how using paid, owned and earned media form the perfect recipe for social media marketing success in higher education. Social Media Marketing in Higher Education When coaching her clients to become great public speakers, consultant Patricia Fripp says, “Be yourself, but on […]

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Make Your College Visit Their Last

Have you taken your own campus tour recently? Would you go to your school? According to Jeff Kallay, CEO of Render Experiences, the pinnacle moment of the prospective student’s college search is the campus visit itself. If you’re currently not delivering a memorable experience, read on to unveil the two critical areas needed to create […]

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Higher Ed and Cajun Food: A Content Marketing Recipe

A Content Marketing Lesson from Henry’s Louisiana Grill During some recent travel to Georgia, I connected with an old friend, Mark Shivers, to grab some dinner.  Mark is the enrollment programs manager at SCAD, the Savannah College of Art and Design.  Our first goal that night was to find a quality establishment where we could […]

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