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How To Reach Your Students During The Holidays And Make Sure They Come Back

Students can’t wait to get home to mom’s cooking, and sometimes once they’re home it’s hard to leave. So how can you get their attention to bring them back; making sure they’re re-enrolling and hitting the deadlines for spring classes? 1. Use what they’re using. Is your school/admissions dept. on Snapchat? Instagram? Are your reminders […]

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You Don’t Like Fake People and Neither Do Your Students

Your students don’t want fake people, and can sniff it within 10 seconds if you even try for something like unrealistic enthusiasm. Gen Z. The next frontier of students hitting campuses across the U.S. These students have been bombarded since the time they were born with technology, ads, and all sorts of “shiny” you-want-this! They […]

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Want better student enrollment? Focus on Mobile

Want better student enrollment? Focus on Mobile The main objective for Higher Education revolves around what makes the biggest impact on their ROI – student enrollment. Seventh Point provides programmatic services to a wide variety of clients, a handful of which include Universities and Community Colleges. So we understand this first-hand. With a plethora of […]

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How One School Used Snapchat to Bring #DeadWeek to Life

Higher Education Case Study: University of the Cumberlands and Snapchat Have you been wondering what Snapchat can do for your college?  How you can carry out a campaign that will really connect students with administration and create a truly positive experience?  I can tell you this – The University of the Cumberlands’ Snapchat campaign accomplished […]

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ODU Is Keeping It Fresh – and You Can Too!

How do you meet the need in the marketplace for better-prepared and trained problem solvers in an ever-evolving industry landscape where in many ways a generalist approach might not work? Old Dominion University’s Strome College of Business has an answer to that question. A FUSION OF IDEAS What if I asked you what the foundational […]

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Diversity Shines at One Vet School and It’s a Game Changer

Nearly 60% of the nation’s African-American veterinarians have graduated from Tuskegee University. It’s their mission at the core. See what Tuskegee is…… Are you an animal lover? I am and have been since I was a kid. The first animals I can really remember in my life were two stray black and white cats, Tippy and […]

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Financial Transparency Pays Off for Findlay

Higher education is an investment, it’s worth it, and here’s why. That’s the story we’re trying to get across. Here’s why it is important at the University of Findlay. ~ Rebecca Butler, VP of Enrollment Management Located in Hancock County, Ohio, is the city of Findlay – better known to you and me as Flag […]

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Staying Ahead of the Curve: Managing the USC Trojans Digital Brand

An Interview with Juntae DeLane – USC Trojans Digital Brand Manager, Enrollment Services The University of Southern California in Los Angeles, or USC to its faithful, is a monumental brand name in higher education.  Boasting over 43,000 enrolled students, with nearly 10,000 of those being international students, USC received nearly 52,000 freshman applications for the […]

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Jeremy Fern Speaks at NABEP 2015 Annual Conference

I was pleased to present at the NABEP (National Association of Baptist Enrollment Professionals) 2015 Annual Conference in Abilene, TX, July 20-22, hosted by Hardin-Simmons University.  Seventh Point was an official sponsor of this great event, and had the pleasure of speaking to conference goers at one of the breakout sessions.  My session was titled […]

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The Programmatic Hunter

Programmatic buying and deer hunting have something in common. If you know your target and its behavior, you can place hunters in exactly the right places to bring in the harvest.  Try doing this one stand at a time and you’ll need some major “luck” on your side.   Hunting for Prospects I bet you didn’t […]

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