Programmatic Digital Advertising
The most precise audience targeting with real-time optimization for your higher education digital marketing needs.
Using programmatic buying and real-time bidding (RTB), we place your brand in front of the right audience at the right time with the right message one impression at a time. What we provide:
- No more wasted ad dollars
- The most precise audience targeting
- Audience Optimization – real time — continually
- Accountable, transparent, tangible reporting
- Successful ad campaigns with YOU in control
- Your Online Advertising Maximized
A Tactical Wheelhouse for Digital Advertising
- Geo-Zone and Audience Targeting
- Behavioral Targeting
- In-App Targeting
- Contextual and Site Targeting
- IP Targeting
- CRM/List Targeting
- Dynamic Creative Optimization
- Look-alike Modeling/Predictive Audience
- Online TV/Connected TV
- Programmatic Audio
- Weather Targeting
- Household Extension
- Search Engine Marketing
- Social Media Marketing
- In-Email/Newsletter Targeting
It is the only sensible way to buy digital advertising to reach today’s always-online, cross-device, multi-screen, digital consumer. With our reporting, you’ll receive accountability, transparency, and proof of performance. You’ll be able to track your media success, review our reports real time, and see what we are doing to optimize your dollars.
Optimize Your Dollars with Programmatic Buying
With over 70 Big Data providers constantly updating our platform, we design a persona target. We do not buy websites. We buy “the person,” the persona, wherever they may be online. If they have interest in your product or service, we call them intenders. Algorithms manage the insurmountable constantly changing data, and chase down the intenders. We only serve your ad to someone who has shown interest. We optimize continually and dial in constantly to a more and more precise target throughout the life of the campaign.
You Want to Target PEOPLE – NOT Websites
- “Big Data” lets us identify online prospects by their interests, shopping or browsing behavior, demographics, proximity and much
- We only serve an ad when we know your target is on the other side of the
- We access 98% of all internet inventory
- Filters make sure your ad does not appear in an undesirable realm
- You Get Real Time Bidding for Each Impression
Creative & Design
There’s nothing we haven’t seen. Nothing we haven’t produced. You get the edgy, YouTube-viral-like thinking of our younger professionals mixed with the conceptual insight of Creative Directors, Art Directors and Producers who have lived through all the nicks and scraps life dishes out over 20 or 30 years.
Creative for Today’s Digital Canvas
- To meet your demand for today’s online digital creative ads and inventory, you’ll get fast, effective, technically vetted creative assets from our designers — static banners, animated display, HTML5 or video
- Fast, affordable, effective production for your demanding online or offline video design needs
- We have honed our craft to meet your demand for digital video online
- We are one of only a handful of agencies in the country with the in-house capability to deliver RTB (real-time bidding) media buying powered by programmatic technology
Video Creative Design
Real-time bidding creates a demand for video creative assets – we can use yours, or create them for you. To meet your needs on the digital creative canvas, our team draws on the latest technologies and software. They are trained on the most in-demand design platforms, like HTML-5, allowing us to design and develop creative assets quickly and effectively to meet the demand of our programmatic buying team.
Your Content — Your Message — Your Way
With Seventh Point’s RTB (real-time bidding) media buying technology you’ll get your marketing messages in front of the right person, at the right time, on the right device or screen. But let’s face it, without the critical right message all is lost.
We’ll play whatever role is best for you. We will use client provided copy, content, and creative; we will edit and massage your creative if asked; or we certainly love to design and develop messaging and creative design from scratch.
When it comes to crafting strategic messaging, studying consumer habits, and writing copy and content, we recognize your messaging is personal, and we don’t get our egos in the way. We “get it” and can work at many different engagement levels – our flexibility is our strength.
Whether it’s airing on TV or online, video is king in the realm of digital advertising. Good thing Seventh Point has been excelling in custom audio and video production and placement for more than 30 years.
Other agencies can “do” audio and video—which means they can hire a guy. But when we “do” it, we literally DO it—with a complete, in-house, state-of-the-art production studio. Scriptwriting, location scouting, shooting and sound, production and editing, VO talent and audio.
YouTube’s recent stats are staggering:
- 100 hours of video are now uploaded per MINUTE!
- Web video is the fastest growing segment on the internet
- 60% of people prefer watching video over reading text —Forbes
Be There with Your Message — with Your Video
Your prospects, your consumers your customers want your message in video.
- 42% of business people who watched a video purchased a product —IDG
- 70% of B2B business are using video as a marketing tactic —Marketing Profs
- 66% spend more than one hour per week watching mobile video—Business2Community
- You can increase your chance of a front-page Google result by 53x using video—Forrester
With video you’ll captivate, not aggravate. You’ll engage today’s consumer by keeping it real. There’s always a place for clever, creative, even funny video. But whether you use humor, or surprise, or sensitive, the goal always has to be the same or you’re wasting your money – engagement.
CEOs & Industry Leaders Launch & Grow Successful Brands with Seventh Point
Before reality TV was all the rage, Seventh Point was producing “reality TV commercials” — believable, sensitive, engaging interview commercials — straight-from-the-heart messaging. We helped industry leaders and CEOs launch new enterprises, further grow successful brands, and build constituencies.
Media Planning and Buying
Our integrated media strategies are powered by the engine of experience, turbocharged with the latest in programmatic buying technologies, with a data-driven GPS that keeps your program hot on its target. It’s this intelligent, integrated approach that creates the perfect blend between paid, owned and earned media, keeping your audience engaged and eager to interact with your brand.
You can now reach today’s savvy consumer across devices, across channels, building your brand and engaging various touchpoints on your consumer’s path to purchase. As an advertiser & marketer . . .
- You Know Media is the Most Expensive Line Item in Your Marketing Budget
- You Know Today’s Consumer Wants What They Want When They Want It
- You Know Buying Media Effectively is More Complex than Ever Before
- You Know Whether It’s Radio, Television, Outdoor, Online…All affect your brand presence in the eyes of your prospect. One Strategy Can Do It All
There’s one media planning and buying option, available now through Seventh Point, that not only takes all of today’s devices, and screens, and platforms into consideration, but delivers an audience target more precisely than ever before possible in the history of advertising, AND provides tangible reporting for you to track your ad dollars AND…does it in real time… Audience Optimization
Audience Optimization Means You Get:
Marketing Effectiveness. Budget Spending Effectiveness.
Seventh Point’s total media package for total message integration can include a mix of traditional media like radio, TV, and out-of-home, combined with our online real time buying powered by programmatic technology, combined with data analytics visualization for immediate tracking results.
You’ll get continuity of your brand identity, messaging, and mission across all media channels:
- Print – Newspaper, Magazine, etc.
- Radio – Terrestrial or Programmatic
- TV – Broadcast/Cable and Online/Connected
- (OOH) Out-of-Home – Billboards, digital boards, shopping malls, movie theaters, etc.
You’ll create consumer trust that reinforces the value of your brand, and boosts the effectiveness of your campaign. You can have access to our Data Analytics Visualization software – Integritas. It’s our tool that lets you monitor, track, and optimize your online presence. Your campaigns will be constantly monitored and adjusted for maximum efficiency. You’ll maximize your investment. You’ll reach your goals – or exceed them.