For Admissions Officers, Recruiters, or University Marketing Directors nothing is more important than engaging the prospective student.
Seventh Point dove headlong into the higher education field over 15 years ago; the same time the tsunami of marketing transformation began.
Audiences have changed how they consume media. And that changes everything about marketing and advertising in higher education.
As the landscape shifts for the marketing world, the ground beneath higher education marketing departments rumbles too. Marketing officers from every type of institution are facing a new prospective student. Whether traditional schools, non-traditional, for-profit trade schools or community colleges – audiences need to be engaged differently.