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Who We Are

Our Story

For Admissions Officers, Recruiters, or University Marketing Directors nothing is more important than engaging the prospective student.

Seventh Point dove headlong into the higher education field over 15 years ago; the same time the tsunami of marketing transformation began.

Audiences have changed how they consume media. And that changes everything about marketing and advertising in higher education.

As the landscape shifts for the marketing world, the ground beneath higher education marketing departments rumbles too. Marketing officers from every type of institution are facing a new prospective student. Whether traditional schools, non-traditional, for-profit trade schools or community colleges – audiences need to be engaged differently.

Read More About Our Story

Meet the Team

As our VP of Media, Ted is leading the charge as Seventh Point continues to hold its reputation as a leader in media, media services, traditional media and programmatic technology. There’s no better person for the job. Ted has over 25 years of media know-how and has brought in new media technology and strategy for major and international brands before joining Seventh Point.

Ted is best known for his pragmatic way of thinking and his constant drive to deliver better results for clients.

Ted Rooke

Vice President of Media Services

Tricia Hudson brings a wealth of knowledge to the table due to her extensive background working for and with institutions of higher learning. Over her career, she has worked at both public and private higher education organizations, and she has had routine involvement with the Board of Visitors, Board of Trustees and Educational Foundation Board for all the schools she has served. Through her many collaborations with higher education institutions, she has cultivated relationships that have benefitted both her clients and her community.

Tricia Hudson

Vice President of Account Services

Rick has spearheaded creative and production workflow for Seventh Point for over 6 years. He demonstrates a depth of knowledge in print design, video production, HTML5, and so much more. In many ways Rick is Seventh Point’s “Go-To” Person – when something needs to get done – he’s the guy that’s most often gets it done.

Rick is known for blasting 80’s rock music and for blowing away our client’s creative expectations.

Rick Mytych

Creative Director

A hands-on attitude and a brilliant mind for media analysis makes Lesli Lemons an invaluable asset to Seventh Point’s media campaign integration. With more than 15 years’ experience in media research, planning, negotiating, buying, analysis and management, Lesli has long-lasting, deep relationships in markets all across the country.

Lesli Lemons

Senior Media Planner and Buyer

A Digital Marketing and Analytics wiz, Stephanie utilizes a “consumer first” approach to analyzing digital advertising and creating new strategies for our digital media clients. With a marketing career that includes graphic design, social media, paid search and website management, Stephanie also draws insight from her Retail and Automotive background. Intrigued by the way that people interact with the internet, she is constantly researching and growing her knowledge base on the ever-changing digital landscape and applies what she has learned to help our clients best reach their ideal target audience.

Always on a quest to experience new adventures, digital or otherwise, Stephanie is best known outside of Seventh Point for her Jeep journeys to the Outer Banks and the Virginia mountains. Whether tackling a rocky mountain trail in her Wrangler or digging into a digital report, she is always pushing herself towards peak performance.

Stephanie Lesniewicz

Analytics & Reporting and Account Support

Valerie is Seventh Point’s in-house Media Manager and Programmatic Trader. For the last year she’s been on the front-lines of media and advertising. She’s a pro at defining personas, optimizing digital campaigns and adjusting budgets to maximize campaign results.

Valerie is best known for her love of reading and driving client success through media insights.

Valerie Dazy

Media Manager & Programmatic Trader

Krista has spent the last two years as Seventh Point’s Art Director. She has more than 5 years of experience in both print and digital design, and is an expert at translating creative vision into precisely crafted reality. Krista’s experience includes a broad range of projects, including logo design, brand identity, publication design, print advertising, product design, package design, photographic retouching, illustration, digital banner ads, web design, and HTML5 animation.

Krista is best known for her energy and enthusiasm. As well as her happy dances while working on complex projects.

Krista Grabowski

Art Director