Using customized content to reach your audience makes a BIG difference in response rates! Find out more below. 
Seventh Higher Ed 

August 2017

Connection Point 

Higher Education Updates

Increase Audience Engagement Through Customized Content

Increase Audience Engagement Through Customized Content

Colleges increase engagement exponentially by creating customized content for their target market.

The goal is to spend more time on messaging for different segments of your target audience, and less time on people who don’t fit the audience profile.

Finding the right time and way to contact your audience can make all the difference to response rates.  Our colleague, Kristen Oliver, shares her first-hand experience with how big a difference outreach can make.

Click below to read her story and learn how you too can engage with your audience.


Read more about how to use customized content to reach your target audience

Come on in! The water's fine. 

Social Outreach from a Student's Perspective
Social Outreach from a Student's Perspective

Social media marketing is the best recruitment tool and will continue to be in the future. 
Read more to get an inside look of how to reach students using social media from our own student guest blogger, Christian Jessup. 

Read More: Social Outreach from a Student Perspective

You Don't Like Fake People

And Neither Do Your Students

You don't like fake people, and neither do your students

Showing you're authentic is a key driver in winning over Gen Z. Read on for our suggestions on how you can reach and convert the next generation of students.

Read More:  The Power of Mobile
Jeremy Fern - Seventh Point Higher Ed
Jeremy Fern has spent more than 14 years in higher education marketing, admissions and recruiting for both traditional and non-traditional students.  Working as both a college administrator and now as a marketing consultant, his increased focus continues to be utilizing paid, owned and earned media to reach prospects and drive enrollment for institutions.
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