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Higher Education Media Minute

The Higher Ed Minute

Hi John, 

After a much needed vacation, I'm excited to be back and have some great articles for you this week on storytelling, little colleges doing big things, and some practical advice on email. 

Read through - tell me what you think! 

Storytelling: The Building Blocks of a Great Digital Brand


Storytelling: The Building Blocks of a Great Digital Brand

Storytelling is at the heart of every great brand. What I liked about this article is it broke down how each part of your content process plays into this and then gives some great insight to make sure you still sound like you, and not a staged version of you.

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2018 Conferences You Want to Attend

Higher Education

2018 Conferences You Really Want to Attend

It's that time again! Conference season. Here's my list of 2018 conferences you definitely don't want to miss. 

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Maryville University - St. Louis

Higher Education

Small Private School Partners with Pearson to Offer 10 New Online Programs

This is a great story. "31 million people in the U.S. have earned some college credits but no degree... Many are in jobs with 'limited career prospects.' This is a national issue."

Not only is this school innovating by expanding its online courses, but it's also put together a great campaign for promotion. "Let's Be Brave Together."

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Media Strategy

[Case Study] The Road to Increasing State Funding

Troy University had a challenge. They needed to demonstrate how their programs positively affected the local economy so they could increase their state-funding. But how could they do that? 

This is where we jumped in with some insight and through implementation enabled Troy University to receive their biggest increase ever. 

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How To Write a Great Email Subject Line


How to Write a Great Email Subject Line

The marketers at Emma have done it again. Simple, straightforward, but full of great insights - here's an article just for you on how to find the best email subject line. 

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Jeremy Fern is head of the Higher Ed team at Seventh Point Marketing.

Twitter:  JeremyFern7P
Call:  704-600-6753
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