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Higher Education Media Minute

The Higher Ed Minute

Hi John, 

This week I'm really focusing on content efforts. I've seen personally with clients how powerful this tool can be when partnered with an integrated ad campaign. It's all about how you can communicate value to your students in a way that resonates with where they are in their journey. I hope you find these articles as useful as I did!

I also threw in a quick article we did last week about an organization that helps our nation's heroes. 

Happy recruiting!

Jeremy

Social Media

Creating an Instagram Content Strategy

I know quite a few colleges that are using Instagram right now, but getting into Instagram and getting it right are two different things. This article has some really good insight as you build your audience. 

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4 Key Ingredients to Content Marketing

Marketing

Four Key Ingredients to Content Marketing

When I talked to the owner of Henry's Louisiana Grill I found a story that was inspiring as it was practical. With only 24 hours to live, he underwent a surgery that would literally change his life and his content shows this shift in perspective.

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Social Media

Video or Images: Which Performs Better in Facebook Ads?

Everyone is trying to figure out where to spend their money, and more importantly, their time. Here's a great article trying to get as objective as they can to see which perform better. 

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Honor Flight - Memorial Day

Community

Honor Flight

We wrote a Friday Feature last week to bring attention to Honor Flight, an organization that we personally identify with and one that's also doing a lot of good for our nation's veterans. 

Even though Memorial Day might be over, we think the honor should go on.


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How to Write Email Copy That Converts

Email Marketing

How to Write Email Copy That Converts

Love this guide on writing email copy! The most important I think is right in the middle - communicate value.  

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Jeremy Fern is head of the Higher Ed team at Seventh Point Marketing.

Twitter:  JeremyFern7P
Email:  jfern@seventhpoint.com
Call:  704-600-6753
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