Stay Informed

Sign up for our mailing list.
 

Jeremy Fern

Higher Education Specialist

Bio
 

Higher Ed Minute

Your one-minute update on this week’s higher ed hot topics.

Learn More
 

Why Seventh Point Higher Ed?

See what you can accomplish partnering with us.

Our Services
 

Connection Point Blog

Our higher ed blog, interviews, and just downright interesting stuff.

Read Blog
 

Programmatic Buying/RTB

The New World of Marketing – One Ad Impression at a Time.

Learn More

Some of our Clients

Areas of Engagement

Media Buying
Digital Online Media Buying
Programmatic Buying
Creative & Design
Video Production

Audience Optimization - Reaching Today’s Advertising Savvy Consumer

Seventh Point’s total media package for total message integration can include a mix of traditional media like radio, TV, and out-of-home, combined with our online real time buying powered by programmatic technology, combined with data analytics visualization for immediate tracking results.

Learn More

Programmatic Real Time Bidding – RTB

With over 70 Big Data providers constantly updating our platform, we design a persona target. We do not buy websites. We buy “the person,” the persona, wherever they may be online. If they have interest in your product or service, we call them intenders. Algorithms manage the insurmountable constantly changing data, and chase down the intenders. We only serve your ad to someone who has shown interest. We optimize continually and dial in constantly to a more and more precise target throughout the life of the campaign.

Learn More

Optimize Your Dollars

Learn More

There’s nothing we haven’t seen. Nothing we haven’t produced.

You get the edgy, YouTube-viral-like thinking of our younger professionals mixed with the conceptual insight of Creative Directors, Art Directors and Producers who have lived through all the nicks and scraps life dishes out over 20 or 30 years.

Learn More

Keeping It Real

With video you’ll captivate, not aggravate. You’ll engage today’s consumer by keeping it real. There’s always a place for clever, creative, even funny video. But whether you use humor, or surprise, or sensuality, or sensitive, the goal always has to be the same or you’re wasting your money – engagement.

Learn More

Featured Posts

Highereducation.seventhpoint.com (2)

10 Books to Sharpen Your Professional Saw

One of the best things you can do for yourself and your career is to maintain a love of learning through consistently reading. Here are some books I’m reading, and have read, that really pushed my thinking and helped to make me better at my job. Do Over Jon Acuff When you don’t like your […]

Read More

Increase Audience Engagement Through Customized Content

Guest Blog by: Kristen Oliver Increase engagement through customized content for your target market Colleges can increase engagement exponentially by creating customized content for their target market. The goal is to spend more time on messaging for different segments of your target audience, and less time on people who don’t fit the audience profile. Finding […]

Read More

“Come on in! The water’s fine.” How to do Social Outreach from a Student’s Perspective

My name is Christian Jessup and I am a college student. As a college senior, I’ve seen quite a variety of digital marketing, particularly in my search for the right school. I have noticed the trend of using social media advertising as a means for recruiting purposes, and  can vouch for the power that social […]

Read More

2017 Conferences for Admissions and Marketing

We’ve made it through the holidays and spring semester! As we look towards graduation season, we also start to plan which conferences we’re going to attend this year. Higher Education conferences are a great way to keep your fingers on the pulse of the industry, hear about innovative tactics, and make connections that have a […]

Read More