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Non-Traditional?
You mean New-Traditional.

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Media Buying
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Video Production

Audience Optimization - Reaching Today’s Advertising Savvy Consumer

Seventh Point’s total media package for total message integration can include a mix of traditional media like radio, TV, and out-of-home, combined with our online real time buying powered by programmatic technology, combined with data analytics visualization for immediate tracking results.

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Programmatic Real Time Bidding – RTB

With over 70 Big Data providers constantly updating our platform, we design a persona target. We do not buy websites. We buy “the person,” the persona, wherever they may be online. If they have interest in your product or service, we call them intenders. Algorithms manage the insurmountable constantly changing data, and chase down the intenders. We only serve your ad to someone who has shown interest. We optimize continually and dial in constantly to a more and more precise target throughout the life of the campaign.

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Optimize Your Dollars

Placing the right ad in front of the right person at the right time, and only those people who meet that criteria, means that your advertising dollars go as far as they can.

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There’s nothing we haven’t seen. Nothing we haven’t produced.

You get the edgy, YouTube-viral-like thinking of our younger professionals mixed with the conceptual insight of Creative Directors, Art Directors and Producers who have lived through all the nicks and scraps life dishes out over 20 or 30 years.

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Keeping It Real

With video you’ll captivate, not aggravate. You’ll engage today’s consumer by keeping it real. There’s always a place for clever, creative, even funny video. But whether you use humor, or surprise, or sensuality, or sensitive, the goal always has to be the same or you’re wasting your money – engagement.

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Featured Posts

2018 Conferences

2018 Conferences You Really Want to Attend

  It’s that time again! Conference season. I’ve updated my list and I’m excited to announce I’m speaking at two this year so far. You can find me at NACCAP and GMAC (more details listed below).   NACCAP June 5-8, 2018 What it is: North American Coalition for Christian Admissions Professionals Type of Conference: Development for […]

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More Campus Tours and Info Requests. More Student Apps.

We’ve all been there. You’ve created a landing page and you see people going there, but nothing’s coming in… What do you do? We looked all over the internet and compiled tactics from HubSpot, UnBounce, MarketingLand, and Forbes to bring you the best “How-To” to get better conversions from your landing pages.

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[Whitepaper] Non-Traditional? You mean NEW Traditional

Non-Traditional? You mean NEW Traditional I want to talk to you for a minute about your students… You’ve seen that the traditional students have had more and more competition from the all kinds of different schools. All of your competitors and thensome. And what about the non-traditional student? Did you know that this audience makes […]

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When to Reach Out to Students and How

The easy answer here is, you should always be reaching out to students. However, depending on the time of year, there are some efforts you should be focusing more on that others. SUMMER The summer season is for the transition from Junior to Senior, and for college tours, jobs, internships, application essays, financial aid, and […]

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