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Connection Point Blog

Our higher ed blog, interviews, and just downright interesting stuff.

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Some of our Clients


Areas of Engagement

Media Buying
Digital Online Media Buying
Programmatic Buying
Creative & Design
Video Production

Audience Optimization - Reaching Today’s Advertising Savvy Consumer

Seventh Point’s total media package for total message integration can include a mix of traditional media like radio, TV, and out-of-home, combined with our online real time buying powered by programmatic technology, combined with data analytics visualization for immediate tracking results.

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Programmatic Real Time Bidding – RTB

With over 70 Big Data providers constantly updating our platform, we design a persona target. We do not buy websites. We buy “the person,” the persona, wherever they may be online. If they have interest in your product or service, we call them intenders. Algorithms manage the insurmountable constantly changing data, and chase down the intenders. We only serve your ad to someone who has shown interest. We optimize continually and dial in constantly to a more and more precise target throughout the life of the campaign.

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Optimize Your Dollars

Placing the right ad in front of the right person at the right time, and only those people who meet that criteria, means that your advertising dollars go as far as they can.

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There’s nothing we haven’t seen. Nothing we haven’t produced.

You get the edgy, YouTube-viral-like thinking of our younger professionals mixed with the conceptual insight of Creative Directors, Art Directors and Producers who have lived through all the nicks and scraps life dishes out over 20 or 30 years.

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Keeping It Real

With video you’ll captivate, not aggravate. You’ll engage today’s consumer by keeping it real. There’s always a place for clever, creative, even funny video. But whether you use humor, or surprise, or sensuality, or sensitive, the goal always has to be the same or you’re wasting your money – engagement.

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Featured Posts

Missed Opportunities

One Student’s College Decision Journey | “A Day of Missed Opportunities”

As a former Director of Admissions, I believe most prospective students are interested in building a relationship with a school before arriving as a freshman.  In an effort to help our college and university colleagues gain some inside info into how a prospect makes her college decision, Seventh Point Higher Education invited a current high school senior to hear […]

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Guest Blog: Speak the Language Your Audience is Speaking

  Will Brantley – Director of Recruiting, Graduate College Oklahoma Baptist University What are we doing in admissions? Have you ever tried to blindfold yourself and shoot an arrow at a moving target?  Me neither, but that’s kind of what it feels like to work in admissions in today’s world.  Technology, the students we work […]

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Rhythm of Advertising Guest Blog for EMC Outdoor

Recently I was asked by one of our strategic partners, EMC Outdoor, to be a guest blogger on the subject of integrated marketing.  EMC Outdoor are the outdoor advertising experts when it comes to out-of-home media strategy.  They’ve been placing outdoor advertising media across the country for 25 years for everything from traditional billboards to […]

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Testimonials: Power of the People

Whew!! It’s been a busy few weeks!! I finally have a chance to share my new blog post that’s focused on how to ask for, collect and successfully use Testimonials. It may seem silly, but what better way to market who you are and what you do than with people who love both of those […]

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