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Media Buying
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Video Production

Audience Optimization - Reaching Today’s Advertising Savvy Consumer

Seventh Point’s total media package for total message integration can include a mix of traditional media like radio, TV, and out-of-home, combined with our online real time buying powered by programmatic technology, combined with data analytics visualization for immediate tracking results.

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Programmatic Real Time Bidding – RTB

With over 70 Big Data providers constantly updating our platform, we design a persona target. We do not buy websites. We buy “the person,” the persona, wherever they may be online. If they have interest in your product or service, we call them intenders. Algorithms manage the insurmountable constantly changing data, and chase down the intenders. We only serve your ad to someone who has shown interest. We optimize continually and dial in constantly to a more and more precise target throughout the life of the campaign.

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Optimize Your Dollars

Placing the right ad in front of the right person at the right time, and only those people who meet that criteria, means that your advertising dollars go as far as they can.

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There’s nothing we haven’t seen. Nothing we haven’t produced.

You get the edgy, YouTube-viral-like thinking of our younger professionals mixed with the conceptual insight of Creative Directors, Art Directors and Producers who have lived through all the nicks and scraps life dishes out over 20 or 30 years.

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Keeping It Real

With video you’ll captivate, not aggravate. You’ll engage today’s consumer by keeping it real. There’s always a place for clever, creative, even funny video. But whether you use humor, or surprise, or sensuality, or sensitive, the goal always has to be the same or you’re wasting your money – engagement.

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Featured Posts

LC

Post-Grad Programs See CTR 50% Higher Than Industry Average

Louisiana College Post-Graduate Programs Take Off Through Awareness and Lead Campaign Continuing education programs needed higher enrollment numbers, but growth had stalled due to lack of digital presence and funnel for leads Integrated digital campaign blows goals out of the water with Click-Through-Rates 50% higher than industry average and 126 direct leads Project: Project: Branding, […]

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Hypertargeted Campaign Delivers 300% Performance on Goal for Regional University

Marshall University Stays Ahead of the Pack Through Hyper-Targeted Campaign University needs to find a way to cut through the noise to keep brand ahead of competition Hyper-targeted campaign keeps awareness high and delivers 300% performance on application goal Project: Awareness Campaign, Application Campaign Industry: Higher Education Issue: Public university needs awareness and commitment Marshall […]

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University Rebrands, Wins Funding, and Increases Enrollment to Record Levels

Troy State University needed to consolidate its image and innovate its degree programs to stay competitive and win funding from community influencers Internal and external campaigns created a positive brand image, driving enrollment to over 20,000 total students and winning over $60 million in funding Project: Brand Strategy, Awareness Campaigns, Lead Capture Industry: Higher Education […]

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2018 Conferences You Really Want to Attend

  It’s that time again! Conference season. I’ve updated my list and I’m excited to announce I’m speaking at two this year so far. You can find me at NACCAP and GMAC (more details listed below).   NACCAP June 5-8, 2018 What it is: North American Coalition for Christian Admissions Professionals Type of Conference: Development for […]

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